Now Google will help in start-ups in small cities, know how


Newz Fast, New Delhi Google has started a special program to help and promote small town startups. The company has announced the launch of 'Startup School India' initiative to enable startups to face challenges.

Google has launched 'Startup School India' initiative to enable startups in India's smaller cities to take on challenges. Google expects this program to benefit 10,000 startups operating in small and medium cities (Tier-2 and Tier-3).

Efforts will be made to integrate the collected information into a systematic curriculum to enable the startups to meet the challenges.
Giving this information in a blogpost, Google said that in this nine-week online program, its representatives will interact with the artists of startup companies.

These will include startups related to finance technology, business to business (B2B), business to consumer e-commerce (B2C), languages, social media and networking, apart from job search.

There are around 70,000 startups in India and it is the third largest center for startups in the world. In the last few years, with many startups turning into successful businesses, the trend of young entrepreneurs has also increased.

The special thing is that along with big cities like Bangalore, Delhi, Mumbai and Hyderabad, small cities like Jaipur, Indore, Gorakhpur are not lagging behind in terms of startups.
Currently, about half of the total startups are located in smaller cities. Along with this, Google also said that about 90 percent of startups fail in the first five years.

Mismanagement of cash, mismanagement of demand appraisal, ineffective feedback, lack of leadership have been the reasons for this failure. Google said that a program called Startup School India is being launched to help startups overcome these flaws. In this startup, the founders can take advantage of the experience associated with successful businesses.

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